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Posts Tagged ‘objective’

I’m not a business expert (hello, I studied Bio in college), but I do think that a business does need a definitive business plan. A goal…focus… objective. So why, when I visited my new dentist yesterday, did I feel as though I was in 5 different business strategies under one roof?

I will admit first-off that I am slightly jaded by the dental profession. I don’t enjoy a stranger picking my teeth with sharp metal objects. I especially don’t enjoy that stranger when she shoves plastic x-ray trays that are 3 sizes-too-large-for-my-jaw over and over because her software isn’t working. Not my problem, chica – maybe you need better equipment. However, I am doubly irritated when the dentist forgets her sole business purpose: to safely and effectively maintain her clients’ teeth. No, I didn’t come to your office to eat freshly baked cookies (hmm – doubt those are sugar-free. looking for repeat business?), or to get my hands dipped in paraffin wax before my treatment, or to discuss my sentiment about the shape and color of my teeth (while your hands are deep in my mandible), and especially not to sample your personal brand of face cream. I mean, wtf?

Once a company loses focus of its mission to the client, the client can easily question the motivation of the company (greedy little bitches) or become uncomfortable/distracted by the lack of streamlined service. Personally, when I visit a doctor I want to be comfortable with the procedure being performed, and I want to trust the staff. When the staff are arguing about the tray arrangement of previously mentioned fresh-baked cookies, I highly question their competence.

I think there are lessons to be learned from this experience. What are our personal goals in our relationships, work and society? Are we focusing on the bling – the fresh-baked cookies, the face cream and paraffin wax – aspects of our life? While the glitz and glam is attractive, it’s not who we are. New goal set: streamline life focus to tangible and wholesome goals. Who are you?

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